Top 4 Finalists Announced in Coolest Thing Made in Wisconsin Contest

MADISON – Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group announced on Wednesday the Top 4 products moving on in the eighth annual Coolest Thing Made in Wisconsin contest. The four products each won two head-to-head matchups in a bracket style tournament known as Manufacturing Madness.

Over one million votes have been cast in the competition over the last eight years, highlighting Wisconsin’s diverse manufacturing industry, which contributes roughly $70 billion to the state’s economy each year.

This year, over 100 products were nominated for the competition. Following a popular vote round and the Manufacturing Madness bracket style rounds, Wisconsinites have narrowed the field down to the Top 4.

The finalists were announced via a livestream broadcast on Facebook, YouTube, and The announcement show can be viewed by clicking here.

2023 Coolest Thing Made in Wisconsin Finalists:

#1 Seed: Plexus Corp. – Neenah: Bevi Bottleless Water Dispenser

#2 Seed: Nueske’s Applewood Smoked Meats – Wittenberg: Applewood Smoked Bacon

#3 Seed: AriensCo – Brillion: Ariens® 90th Anniversary Limited Edition Sno-Thro

#12 Seed: Thorogood– Merrill: American Heritage 6” Tobacco Safety Toe Work Boot


The final round of voting to determine the Coolest Thing Made in Wisconsin begins on Thursday, Oct. 12 at 8:00am. Individuals can vote once per day, per device until 12:00pm on Oct. 19. The winner will be crowned at WMC’s Business Day in Madison that same day.

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Coolest Thing Made in Wisconsin