Seroogy’s Chocolates has been handcrafting sweets in Wisconsin since 1899, but nothing says “Seroogy’s” quite like their iconic Meltaway candy bars. Available in nine beloved flavors—classic milk chocolate, dark chocolate, toffee almond, shock rock, peanut butter crisp, mint, almond, chocolate crisp and mocha—these bars are sold exclusively through Seroogy’s two family-run stores and their well-known fundraising program.
If you grew up in Wisconsin, chances are you remember hauling around that signature cardboard box, selling bars to fund your band trip, sports team, or school club. For generations, these chocolate bars have been more than a treat—they’ve been part of Wisconsin childhoods.
In fall of 2024, Seroogy’s launched the Meltaway Cancer Bar, donating 50% of profits to local organizations including the Vince Lombardi Foundation, Families of Children with Cancer and the Ribbon of Hope Foundation. Chocolate that not only melts in your mouth, but also makes a difference.
Handcrafted. Iconic. Wisconsin through and through. What’s not to love?
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