Crafting premium sweets in Wisconsin since 1899, Seroogy’s Chocolates, a family-owned confectioner, is best known for its legendary, ultra-smooth Meltaway candy bars. Available in a variety of irresistible flavors, these signature treats are exclusively available through their two local retail shops and a state-wide community fundraising program that has supported generations.
If you grew up in Wisconsin, chances are you remember hauling around that signature cardboard box, selling bars to fund your band trip, sports team, or school club. For generations, these chocolate bars have been more than a treat—they’ve been part of Wisconsin childhoods.
In fall of 2024, Seroogy’s launched the Meltaway Cancer Bar, donating 50% of profits to local organizations including the Vince Lombardi Foundation, Families of Children with Cancer and the Ribbon of Hope Foundation. Chocolate that not only melts in your mouth, but also makes a difference.
Handcrafted. Iconic. Wisconsin through and through. What’s not to love?