What is The Coolest Thing Made in Wisconsin?

WMC and Johnson Financial Group Launch 6th Annual Contest

MADISON – Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group announced on Monday that the Coolest Thing Made in Wisconsin contest will be back for a sixth straight year. The annual competition aims to highlight the state’s manufacturing industry – which employs one in six Wisconsinites – and ultimately determine the Coolest Thing Made in Wisconsin.

“Manufacturers are the backbone of Wisconsin’s economy, and we are thrilled to once again showcase the state’s top industry throughout this contest,” said WMC President & CEO Kurt Bauer. “As manufacturers continue to face a dire workforce shortage, we hope this contest will bring attention to the challenging, rewarding and family-supporting careers available in the industry.”

Any product that is manufactured in Wisconsin can qualify for the contest, and nominations will be accepted starting on Aug. 16 at www.madeinwis.com.

WMC and Johnson Financial Group have partnered together for this contest since 2016, and Wisconsinites have cast over 775,000 votes since its inception. Last year alone, roughly 150 products were nominated and more than 125,000 votes were cast to determine the Coolest Thing Made in Wisconsin. Products have ranged from motorcycles, military vehicles, cheese products, boats, generators, food carts, iron castings, beer, rifles, all-terrain vehicles, outboard motors, snow blowers and much, much more.

“We are proud to once again join WMC in sponsoring a contest that showcases the work ethic and creativity of the men and women of Wisconsin,” said Johnson Financial Group CEO Jim Popp. “Wisconsin’s manufacturers make some of the coolest products in the world, and we can’t wait to find out what product will be named the Coolest Thing Made in Wisconsin this year.”

Nominations will be accepted from Aug. 16 through Sept.3. Following the nomination period, a popular vote will determine the Top 16 products that will be placed in a bracket-style tournament called Manufacturing Madness. Products will compete against one another in head-to-head match-ups, and the products that receive the highest votes in each match-up will advance to the next round.


Here’s the breakdown:

Aug. 16 to Sept. 3 – Nominations Accepted
Sept. 15 to Sept. 21 – Popular Vote to Determine the Field of 16
Sept. 22 – Announce the Top 16
Sept. 23 to Sept. 28 – 1st Round of the Bracket
Sept. 29 – Announce the Top 8
Sept. 30 to Oct. 5 – 2nd Round of the Bracket
Oct. 6 – Announce Top 4
Oct. 7 to Oct. 14 – Final Round
Oct. 14 – Winner Announced

Products that move onto the next rounds will be announced via a livestream video. The ultimate winner will be announced at WMC’s Business Day event in Pewaukee, which will be held on Oct. 14.

Please visit www.madeinwis.com for more information on the contest and to begin nominating a product on Aug. 16.


For more information or to schedule an interview, contact
Nick Novak, 608.258.3400

Coolest Thing Made in Wisconsin