Voting Begins for the Coolest Thing Made in Wisconsin


MADISON – Wisconsin Manufacturers & Commerce (WMC) and Johnson Financial Group have officially kicked off the first round of voting for the Coolest Thing Made in Wisconsin. This year, 150 nominees will compete in a popular vote from Wednesday, Sept. 15 at 8:00am to Tuesday, Sept. 21 at 5:00pm.

Wisconsinites can cast their vote once per day per device at

WMC and Johnson Financial Group have partnered together for this contest since 2016, and Wisconsinites have cast over 775,000 votes since its inception. Last year alone, over 125,000 votes were cast to determine the Coolest Thing Made in Wisconsin.

Nominees this year range from pontoon boats, mining equipment and outboard motors to fried chicken fillets, donuts and summer sausage. To learn more about all of the cool products made in Wisconsin, visit

The nominees will compete over the next week for a spot in the coveted Manufacturing Madness tournament-style bracket. The Top 16 vote-getters will be placed into the bracket to compete in head-to-head matchups in the coming weeks. The Top 16 will be announced on Wednesday, Sept. 22 via a livestream video on Facebook, YouTube and at

The contest schedule is below:

Sept. 15 to Sept. 21 – Popular Vote to Determine the Field of 16

Sept. 22 – Announce the Top 16

Sept. 23 to Sept. 28 – 1st Round of the Bracket

Sept. 29 – Announce the Top 8

Sept. 30 to Oct. 5 – 2nd Round of the Bracket

Oct. 6 – Announce Top 4

Oct. 7 to Oct. 14 – Final Round

Oct. 14 – Winner Announced

The winner will be announced at WMC’s Business Day Event in Pewaukee. Registration for Business Day is open at


For more information, please contact:
Nick Novak, 608.661.6916 or

Coolest Thing Made in Wisconsin